In 2025, the challenge for brands is no longer where to sell—but how to stay consistent and efficient everywhere. From Shopify to Amazon, TikTok Shop to B2B distributors, companies must tailor their product catalogs to each channel while maintaining top-quality product information. This is where PIM (Product Information Management) becomes a strategic asset to manage a truly omnichannel approach.
The multichannel sales landscape has evolved drastically:
Without a centralized system, businesses waste time duplicating data, make costly errors, and struggle to adapt content to each platform.
A PIM acts as the conductor of your product data orchestra. It enables you to:
Descriptions, images, technical specs, translations, EAN codes, B2C/B2B pricing—PIM consolidates it all in one reliable source.
Each channel has its own rules: image formats, text length limits, mandatory fields, etc. A PIM lets you create tailored versions of your product sheets without starting from scratch.
Example:
TikTok Shop needs a catchy short description and vertical images.
Amazon requires highly technical attributes.
Your B2B distributor wants a custom Excel export.
Your PIM handles it all—seamlessly.
PIM connects to all your sales channels via native connectors, APIs, or platforms like Lengow and Shoppingfeed. Once a product sheet is validated, it’s automatically published everywhere.
Your brand voice, product visuals, and tone remain consistent across every channel—even on radically different platforms.
A skincare SME uses Prodygo PIM to manage:
Thanks to Prodygo, they now update 200 SKUs across all channels in under 2 days—compared to 3 weeks before.
Boost commercial agility